International Business Plan Structure

International Business Plan outlines corporate goals and steps towards foreign markets. It is also called Export Business Plan.

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Step 1: Analytical Phase of International Business Plan

This is a very important stage of the preparatory period for entering an international market. It summarizes all the information collected from foreign market research and risk assessment. Based on obtained information a company checks feasibility of continuing international business planning and makes first go-or-not-to-go decision.

Step 2: Planning Phase of International Business Plan

This is a final stage when a company puts together its foreign market entry plan and considers all steps that must be taken in order to succeed in international business. The typical content of International Business Plan is:

  • Executive Summary of International Business Plan
  • Corporate Global Vision and Goals
  • International Business Roadmap
  • Foreign Market Research
  • Risk Assessment
  • International Business Strategy
    At this stage a company identifies the best strategy that will help it to enter each particular foreign market of interest. The examples of the international business strategies are exporting, licensing (franchising), joint venture, foreign direct investments, etc.
  • International Marketing Plan. See also here
    This section is based on 13Ps framework and contains requirements to following areas. Requirements depend on foreign market research, risk assessment and a selected international business strategy. 

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    • Product
      • Product /Service Adaptation Requirements;
      • Production Process Modification Requirements;
      • Compliance Requirements;
      • Packaging and Labeling Requirements;
      • Translation Requirements.
    • Price
      • Pricing Strategy;
      • Currency Requirements;
      • Tax and Customs Duties Considerations.
    • Promotion
      • Target Audience;
      • Marketing Channel and Activities.
    • Place
      • Target Countries;
      • Shipping Mode;
      • Shipping Requirements.
    • Payment
      • Payment Method;
      • Foreign Currencies Fluctuation Risk Hedging;
      • Cash Flow Instruments to Make Sure It Is Positive.
    • Personnel
      • Personnel Plan;
      • Compensation Requirements;
      • Motivation System;
      • Training Requirements;
      • Hiring Process and Job Requirements.
    • Planning
      • International Business Plan. Action Plan;
      • Short-term and Long-term Marketing Plan;
      • Promotional and Sales Materials;
      • Production Plan;
      • Technology Support.
    • Positioning
      • Brand Values;
      • PR and Communication Plans
    • Paperwork
      • Government Registration as Importer or Exporter in Your Country;
      • Government Registration in the Countries of Destination, If Required;
      • Requirements to International Trade Contract;
      • Customs and Transport Documents Requirements.
    • Practices
      • Local Business Practices and Professional Ethics;
      • Business Practices and Culture of Your Home Country.
    • Partnerships
      • Requirements to Foreign Partners and/or Distributors;
      • Industrial, Government and International Institutions Providing Assistance in International Business;
      • Financial Institutions in Your Home Country and Target Countries Providing Assistance in International Business;
      • Private Institutions in Your Home Country and Target Countries Providing Assistance in International Business.
    • Policies
      • Human Resources Policy;
      • Manufacturing Policy;
      • Environmental Policy;
      • Technology Policy;
      • Distribution Policy;
      • Warranty and After Sales Service Policy;
      • Return Policy;
      • Privacy Policy.
    • Protection
      • Trademark;
      • Copyright;
      • Patent or Trade Secret.
  • International Business Action Plan
    Based on an International Marketing Plan and the project approach International Business Action Plan contains activities, milestones, estimations, resources, performance measurement and evaluation criteria.
  • Cost and Benefit Estimate.

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