One of the key success factors in international trade is developing a global value proposition. When trading internationally, you are competing not just with other Canadian companies trading with your target markets but also with international and local competitors in those markets. In this tough competitive environment it is critical for you to be able to answer the question Why Should Your Foreign Clients Buy From You or Sell You Versus From or To Your Competitors?

Can the answer to this question be the price? Yes, absolutely. But what if it is not? Then think about specific product benefits or features. Think about unique buyers’ needs the product addresses. Can you provide a longer or better guarantee or service to your international buyers? If so, that guarantee may be the reason why the buyers should buy from you. Last but not least, can you deliver your product internationally faster than your competitors?

We will be discussing this and other key questions to build the foundation of your export or import business at the upcoming after hours boot camp. Come in with your ideas, fears and questions and walk away with a solid foundation of your export & import business plan, tailored to your product and markets. Enroll in one-of-a-kind practical and intensive after-hours Export & Import Boot Camp in Toronto on April 24, 2018!

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