Tag: Strategy

TOP 4 THINGS TO CONSIDER WHEN DESIGNING A PROMOTIONAL STRATEGY FOR THE INTERNATIONAL MARKET – Part 2

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Colour and graphics Colour and graphics are used in packaging and labelling to convey an impression of the contents. They help purchasers distinguish a particular brand from its competition. A consumer product may be

TOP 4 THINGS TO CONSIDER WHEN DESIGNING A PROMOTIONAL STRATEGY FOR THE INTERNATIONAL MARKET – Part 1

Posted on | Posted on Igor Chigrin, CITP | Leave a Comment on TOP 4 THINGS TO CONSIDER WHEN DESIGNING A PROMOTIONAL STRATEGY FOR THE INTERNATIONAL MARKET – Part 1

Aside from the cultural considerations when planning a promotional strategy, companies need to be aware of the regulatory and legal requirements in their selected target markets. Regulations and requirements can affect many things from how you use media advertising for your marketing campaigns, the ways you design and label your products for international sale, and […]