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10 STEPS TO EXPORTING YOUR PRODUCTS


Congratulations, you’ve done great work! Your export marketing and sales effort paid off. You’ve just received an order from the client on the other side of the world. Although it’s a good idea to go out for dinner to celebrate the success (especially if this is your first one), it is now time to deliver […]

CANADIAN IMMIGRANTS: TO EXPORT & IMPORT OR NOT?


Toronto, Oct 21-22, 2013. Igor Chigrin, Export&Import Consultant from Win Global Partners, was invited as a speaker to the Leaders Roundtable on Immigration and Entrepreneurship organised by the Conference Board of Canada, the independent, not-for-profit applied research organization which conducts, publishes, and disseminates research, does economic forecasting and analysis.

GRANTS FOR ADOPTING DIGITAL TECHNOLOGY


From September 30 to October 3, 2013 Win Global Partners participated in Canadian Manufacturing Technology Show (CMTS) in Mississauga, Ontario.  We’d like to thank all of you who stopped by Win Global Partners’ booth then. Some of you expressed the interest in government grants,

10 QUESTIONS TO ASK BEFORE EXPANDING OVERSEAS


Deciding when to go global is a tough call for entrepreneurs. They may be tempted by opportunities in hot markets like China, India or Brazil, but could risk venturing abroad before they’re fully prepared. “Many companies expand too quickly,” says Jon Fjeld, executive director of the Center for Entrepreneurship and Innovation at Duke University. While selling overseas extends […]

TOP 4 THINGS TO CONSIDER WHEN DESIGNING A PROMOTIONAL STRATEGY FOR THE INTERNATIONAL MARKET – Part 2


Colour and graphics Colour and graphics are used in packaging and labelling to convey an impression of the contents. They help purchasers distinguish a particular brand from its competition. A consumer product may be

TOP 4 THINGS TO CONSIDER WHEN DESIGNING A PROMOTIONAL STRATEGY FOR THE INTERNATIONAL MARKET – Part 1


Aside from the cultural considerations when planning a promotional strategy, companies need to be aware of the regulatory and legal requirements in their selected target markets. Regulations and requirements can affect many things from how you use media advertising for your marketing campaigns, the ways you design and label your products for international sale, and […]

EXPORT TIPS FOR ON-LINE SELLERS


The level of development of global communication and transportation infrastructure allows to export goods purchased on-line to any place in the world. A company selling abroad through the on-line platform must consider itself as a traditional exporter. Because, regardless a sales channel, exporting has several implications, an on-line exporter must consider