American Market is Gone. How to Find Next Export Markets, Canada?

Yesterday Americans made their choice. They elected the gentleman who had promised to repeal NAFTA and other trade agreements with Canada. Which for us, Canadians, means that the U.S. market will likely be unavailable (or difficult to do business with) in the next 12 months or so. But, IT IS NOT TIME TO GIVE UP AND...

Read More →

10 QUESTIONS TO ASK BEFORE EXPANDING OVERSEAS

Deciding when to go global is a tough call for entrepreneurs. They may be tempted by opportunities in hot markets like China, India or Brazil, but could risk venturing abroad before they’re fully prepared. “Many companies expand too quickly,” says Jon Fjeld, executive director of the Center for Entrepreneurship and Innovation at Duke University. While selling overseas extends...

Read More →

TOP 4 THINGS TO CONSIDER WHEN DESIGNING A PROMOTIONAL STRATEGY FOR THE INTERNATIONAL MARKET – Part 1

Aside from the cultural considerations when planning a promotional strategy, companies need to be aware of the regulatory and legal requirements in their selected target markets. Regulations and requirements can affect many things from how you use media advertising for your marketing campaigns, the ways you design and label your products for international sale, and...

Read More →