How to Choose the Right Market for Export and Import?


Choosing 2 markets in 195 options is harder than choosing 6 in 49 digits on your Friday lottery ticket. If picking random numbers may result in a fortune, picking random international markets is a guaranteed recipe for disaster. During our upcoming Export & Import Boot Camp in Toronto on April 24, 2018, we will pay […]

How to Select Right Product for Export or Import?


Another key topic to consider when venturing into the international markets is product selection for international trade. Look critically at your product portfolio or options, and use the following criteria to select the right product for export or import. 1. Highest Margin. International marketing, sales and trade require flexibility to incur additional costs yet each trade transaction […]

Why Should Foreign Buyers Buy From You?


One of the key success factors in international trade is developing a global value proposition. When trading internationally, you are competing not just with other Canadian companies trading with your target markets but also with international and local competitors in those markets. In this tough competitive environment it is critical for you to be able […]